According to Facebook, content makers on Instagram will get new features that will provide them with an opportunity to form partnerships with certain companies in order to promote them through their videos and obtain certain revenues from this type of advertising.
The new features will begin testing at a select number of content creators and companies currently in the United States, including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora, and will later expand these features to other countries.
Facebook said in a blog post online said, today we're announcing new ways to help content creators earn a living as they build their personal brands across our platforms. People have been using Instagram to share the products they love. We want to give more creators access to shopping tools. of our own and allowing them to receive rewards for the purchases they lead
The creator will not receive revenue or revenue from the companies he promotes unless users click on the post in which he promoted the brands of those companies, meaning that his revenue may be proportional to the percentage of others following his posts.
Facebook also indicated that content creators via Instagram will receive financial returns within the Star Challenges feature program if their videos meet certain conditions, including the number of total broadcast hours, views, or others.