Amazon and Apple are the most valuable brands in the world, according to a global ranking by Kantar. But Chinese brands top the list of leaders and are more valuable than the big brands in Europe. Amazon maintained its position as the world's most valuable brand, growing by 64 percent to $684 billion.
After first entering the rankings in 2006, the brand value of Amazon, founded by Jeff Bezos in 1994, has grown by $268 billion this year. It is followed by Apple, which was founded in 1976, with a value of 612 billion dollars, while Google, with an estimated value of 458 billion dollars, is ranked third.
Tencent, the largest social media and video game company in China and the number one brand in China, ranked fifth globally, while Alibaba ranked seventh.
Kantar said, Chinese brands are advancing steadily and slowly, and they have made great progress. More companies are taking advantage of their own technological developments and showing their ability to align with major trends in China and the global market.
Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo, Meituan, Moutai, TikTok, and Tesla. Tesla, founded in 2003, was the fastest-growing brand. It became the most valuable automotive brand, increasing its value by 275 percent year-over-year to $42.6 billion. The best Chinese brands consolidated their lead over the best European brands.
Amazon maintains its position
China captured 14 percent of the top 100 brands, up from 11 percent a decade ago. European brands made up 8 percent, down from 20 percent a decade ago. The top European brand was France's Louis Vuitton at 21, followed by Germany's SAP software group at 26. The only British brand on the list was Vodafone at 60.
American brands were dominant. American brands have grown faster over the past year. American brands accounted for 74 percent of the top 100 companies.
13 new entrants joined the 2021 rankings. Including Nvidia (No. 12, valued at $105 billion), Zoom (No. 52, valued at $37 billion), AMD (No. 57, valued at $33 billion), and Spotify (No. 99, valued at $19 billion). ).
Kantar said, the total value of the Top 100 Most Valuable Global Brands for 2021 has grown by 42 percent. And it reached new records that exceeded $7 trillion. In addition, the accelerated growth of the world's most important brands reflects a recovery from the economic losses of the global pandemic.