Amazon's rectification plan is supported by the EU antitrust commissioner

EU antitrust commissioner Margrethe Vestager said in a speech in the United States last Friday that Amazon’s response to two EU antitrust investigations Solutions help address related concerns, but may require further optimization.

Vestager said the European Commission has begun assessing industry feedback on Amazon’s approach, including how it uses non-public data on the platform’s sellers and potential biases in allowing sellers to join programs like “Golden Cart” and Prime.

"The promises made by Amazon appear to be about removing the damage and potentially changing the business model where Amazon acts as both a platform and a self-operated retailer. But we haven't done that yet," she said. The European Commission "is evaluating" the feedback, "Some of these comments point to possible improvements in several areas. "

Amazon's proposed settlement promises to stop using data from independent sellers on the platform in its own retail business and to treat all sellers equally when sorting items in the "golden shopping cart".

Earlier this month, a number of civil society groups and NGOs urged the European Commission to reject Amazon's proposal, calling Amazon's own proposed fixes "weak, vague, and full of loopholes." They said in the email that the European Commission should "continue to aggressively pursue antitrust proceedings against Amazon, proposing corrective and punitive measures as needed (on the Commission's own terms)."


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