Apple launched a new subscription service on Wednesday to help small business owners manage Apple devices used by their employees. Apple named this service "Business Essentials", which is similar to management software sold to large enterprises by companies such as Microsoft or VMware to set up and protect the security of mobile phones, laptops, and tablets used by its employees. But compared with this software, this service launched by Apple has been simplified and is suitable for small businesses with between 50 and 500 employees. Such enterprises either have only a small IT department or no IT department at all. .
The monthly subscription fee for this service is between US$2.99 and US$12.99 per user, depending on how many devices the company wants to manage for each employee and how much cloud storage space the company needs. If small business customers pay an additional monthly fee, Apple will also provide a service that can repair or replace its damaged hardware within four hours, but the company said it has not determined the pricing of this service.
"Time is of the essence-for small businesses, this is one of their most valuable resources." Apple's vice president of corporate and educational marketing Susan Prescott (Susan Prescott) accepted The interview stated that “as they start to grow, there will be more requirements for time, and this service can replace companies to do what they need to do.”
Maribel Lopez, founder and principal analyst of research company Lopez Research, said that the combination of subscription management software and maintenance services is unique in the industry.
She said: “Some people think that it’s not important, but I think they underestimate the power to get real quality service.”
Apple said it will begin testing the Business Essentials service in the United States on Wednesday, and said it will be free until the service is finalized next year. Apple executives said the company plans to expand this service to other countries in the future.