Dell faces problems due to Alienware computers

Dell has been sued in California over its allegations that the Alienware Area-51m R1 laptop offers unprecedented upgradeability. Alienware customer Robert Felter accuses the company of carrying out a misleading marketing campaign, promising that the laptop's core components, including the CPU and GPU, could be replaced with more powerful models.

A year later, the Alienware Area-51m R1 successor was announced with new components not available as upgrades to the original model.

Consumers have been misled by Dell's misleading marketing campaign and overpaid because the unprecedented upgradeability saves them money in the long run by allowing them to upgrade core components of the laptop rather than having to buy a new device, the lawsuit says.

Dell announced the Alienware Area 51-m R1 at CES 2019. The computer offered a variety of 8th and 9th generation CPU options (including the i7-8700, i7-9700K, or i9-9900K processors) and graphics cards (including Nvidia RTX 2070 and 2080).

Dell is having problems

When the Alienware Area 51-m R2 was announced the following May, it brought in new 10th generation Intel processors and GPUs not available as upgrades to the Alienware Area 51-m R1. According to the specific promises Dell made when it announced the original laptop, it is clear that it did not break any of them from a technical point of view.

The laptop supports Intel processors that use the Z390 chipset. which was compatible with the 8th and 9th generation processors in the Alienware Area 51-m R1. However, when Dell announced the Alienware Area 51-m R2. The new 10th generation Intel processors used a new 400 series chipset.

Given that it was Intel's decision to change its chipset, it can be said: This decision was beyond Dell's control. The lawsuit alleges that Dell should have realized that undisclosed Intel and Nvidia products would not work with the laptop. It claims that Dell works closely with both companies and that it must know the specifications of its products before they become public.

The lawsuit says, Dell launched a global campaign to mislead the public that the Alienware Area 51-m R1 is upgradable. And that with the full knowledge that its design cannot accommodate future Intel and Nvidia chips.

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