DuckDuckGo reaches a milestone of 100 million searches in a single day. DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11, 2021. Including Monday’s milestone number, DuckDuckGo is on track to hit around 90 million daily average searches for the month of January. For comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. That’s means this month’s numbers represent an increase of 73% year-over-year.
The growth of DuckDuckGo isn’t limited to web search, as its mobile app is more popular than ever. This past week it reached a high of #7 in the iOS App Store charts for all free apps, and #1 out of all utility apps.
#2 search engine on mobile in the US. On desktop it lags Bing and Yahoo in the #4 position. However, there’s less room for a search engine to grow on desktop as more searches occur on mobile devices.. DuckDuckGo is experiencing a rate of growth not seen in its 12-year history. All signs point to this being part of a larger shift toward private platforms.
In January 2016 to January 2017, the number of daily search queries 30% increase. In January 2017 to January 2018, the number of daily search queries 61% increase. In January 2018 to January 2019, the number of search queries 62% increase.