Just a few days ago we let you know that Facebook was working on a strategy to display advertising in its Virtual Reality (VR) experiences on its Oculus headsets. Apparently, users did not react well to this proposal as one of the main developers in these tests announced that he would give up the tests on the platform.
Resolution Games tweeted that it had decided that the ads in the application were not suitable for video game shooter multiplayer Blaston, that, after "listening to feedback from the players."
It should be remembered that the developer had encouraged their user base to leave their comments on Discord regarding the advertising test. As the Upload VR site discovered, gamers had been angry and complained about Blaston on the Oculus Store and Steam shortly after their participation in the ad test was announced.
Resolution Games' decision marks a setback for Facebook's burgeoning ad strategy for Oculus. The company had stated that the intention was to make Oculus a sustainable company. However, users do not agree with the possibility of bringing ads to virtual reality, among other reasons because, unlike services such as Instagram and the social network Facebook itself, Oculus is not free, an Oculus Quest 2 headset costs a few $ 299 and most of the content is paid, including Blaston.
However, Resolution Games indicated that the ads are not completely ruled out and that it was exploring whether its free Bait! may be a better fit for them, indicating that free game developers may have an easier time implementing ads within Oculus.
Additionally, in a statement, Resolution Games CEO Tommy Palm suggested that VR ads may be unavoidable. "Our mission at Resolution Games has always been to work to help the industry as a whole move VR forward for the good of everyone involved. Sometimes that means being the first to try a few things to see what works and what. Did not say.
He added, "if the ads in virtual reality become inevitable as they have been on other platforms, we want to ensure that if we have the opportunity to start over and do it right, we'll appreciate each and every one of your comments. along the way, so we can have a constructive conversation about this and create the best way forward. "
When it announced its advertising strategy on Oculus, Facebook said its goal was to create a "self-sufficient platform" for the development of virtual reality.
Although since last month Facebook had already brought advertising to the Oculus mobile application and has even used some data to guide what users see, the intention now is to place ads within the Oculus platform itself, although it emphasized that the more sensitive data, such as raw images from viewfinder cameras as well as information on the person's physical condition will remain only on users' devices, and they have no plans to target ads based on motion data or recordings from your voice assistant.
The company also clarified that, as in non-virtual reality applications, users will have the option to block certain publications or specific companies from appearing in advertising spaces.
He also explained that developers will get a portion of the revenue from ads in their apps, but Facebook did not disclose the percentage.