Imperial Brands Japan announced on April 15, 2021, about the VAPE brand myblu, the heat-not-burn tobacco brand PULZE, and the exclusive tobacco iD stick. The company announced that it will end sales in the future with the stock of the dealers.
Myblu is an electronic cigarette that does not contain nicotine and tar and allows you to enjoy flavors with mist. From June 2018, it started pre-sale at some convenience stores in Fukuoka Prefecture, blu official online shop, Rakuten, Amazon, etc., and then expanded its sales channels.
On the other hand, PULZE is developed as a heated cigarette that supports two heating temperature settings, standard (345 degrees) and eco (315 degrees) mode. From May 6, 2019, it will be on sale at some convenience stores in Fukuoka Prefecture, and in October 2019, it will be on sale nationwide.