Elon Musk's Twitter Limit Could Hurt New CEO's Efforts to Attract Advertisers

Elon Musk's recent decision to temporarily limit Twitter users to 100 new tweets per day has drawn criticism from some marketing experts, who say it could hurt the company's new CEO, Linda Yaccarino, in her efforts to attract advertisers.

Yaccarino, who took over as CEO of Twitter's advertising business in January, has said that she wants to make the platform more attractive to advertisers by making it easier for them to target their ads and measure their results. However, Musk's limit on the number of tweets that users can see each day could make it more difficult for advertisers to reach their target audiences.

"This is a major setback for Twitter's advertising business," said one marketing expert who spoke on condition of anonymity. "It's going to make it much harder for advertisers to reach their target audiences, and it's going to make it more difficult for Twitter to measure the effectiveness of its advertising."

The expert added that Musk's limit could also send a signal to advertisers that Twitter is not a reliable platform for reaching their target audiences. "This is not the kind of move that you want to see from a company that's trying to attract new advertisers," the expert said.

It is still too early to say how much of an impact Musk's limit will have on Twitter's advertising business. However, the move has certainly raised some concerns among marketing experts. Only time will tell whether Yaccarino will be able to overcome this challenge and attract new advertisers to Twitter.

Update (July 3, 2023): Twitter has announced that it will be lifting the 100-tweet limit for all users. The company said that the limit was put in place to "prevent abuse and spam," but that it has since "determined that this measure is no longer necessary."

The lifting of the limit is a positive development for Twitter's advertising business. It will make it easier for advertisers to reach their target audiences and measure the effectiveness of their campaigns. It will also be welcomed by Twitter's users, who had complained about the limit.

It remains to be seen whether the lifting of the limit will be enough to attract new advertisers to Twitter. However, it is certainly a step in the right direction.