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Facebook competes with Clubhouse for audio content


Facebook has announced multiple products, focusing on audio content on text, images, or video, and the products will be launched within the next few months, according to the verge.

Notably, Facebook will already launch a competitor to the social audio app Clubhouse with a feature called Live Audio Rooms soon, and it will be rolling out first to groups and public figures as a test, but it will expand to Messenger as well.

Users will be able to record and distribute their conversations, and people can charge a fee to access these rooms either with a subscription or a one-time fee.

To entice people to join, Facebook says it offers a voice creator box, where all these conversations can also be converted into audio clips, an upcoming feature that allows people to create and share short audio clips along with an algorithmic feed to promote them.

According to the report, the audio clips will live within the broader news feed, and users will be able to record them in a separate tool within Facebook, which the company describes as an audio studio in your pocket.

And Mark Zuckerberg, CEO of Facebook, equated Soundbites with Reels, TikTok's competitor on Instagram, but for the sound.

Zuckerberg added that he likes audio over video or pictures because it allows people to multitask and host longer, more accurate conversations.

Facebook is also planning a bigger role in the podcast, and the company said it will start recommending shows and episodes based on people's interests, and people can comment on them and recommend them to friends.

She added that 170 million people on the Facebook link to a page linked to a specific podcast, and more than 35 million people are members of fan groups about podcasts.

Zuckerberg said a partnership with Spotify is also imminent, which will bring the company's player to Facebook, allowing people to stream music and podcasts from their news feed.

Zuckerberg confirmed that this feature is for music, and Facebook users will be able to share Spotify podcasts and let people listen without having to leave the Facebook world - they just have to link their accounts.

A Spotify spokesperson said, our ambition has always been to make Spotify ubiquitous across platforms and devices bringing music and podcasts to more people - and our new integration with Facebook is another step in these efforts. It promotes sound discovery around the world.

It remains unclear how serious Facebook is about sound and whether users really want it.

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