The Internet usage rate of Generation Z (post-95s) is on the rise, but their use of Facebook is rapidly declining. A Pew Research Center study of U.S. teens, technology, and social media found that only 32 percent of teens between the ages of 13 and 17 use Facebook. That compares with 71% in the 2014-2015 survey, beating platforms like Instagram and Snapchat.
Jules Terpak is a Gen Z content creator covering digital culture. Teens no longer see value in Facebook, she said. "There are now more than 5 powerful social media platforms that scroll endlessly, and our brains can't separate our relationships with all of them or prioritize our relationships with them," Turpac said in an email "To save time and think rationally, people have to weed out platforms that are starting to lack incentives to add value."
While teens are tired of Facebook, they haven't given up on Instagram, another social platform owned by Meta. The survey found that 62% of teens use Instagram, up from 52% in the 2014-2015 survey. Still, TikTok, which hadn’t even been released at the time of the last study, is now used by 67 percent of U.S. teens, higher than Instagram and Snapchat (59 percent).
Notably, 95% of teens say they use YouTube, which could make the Google video platform seem like a dominant social platform. However, many users interact with the platform just to watch videos, not as a place to connect with others online. This includes, for example, teens who use YouTube to listen to music.
In a separate frequency of use survey, TikTok still garnered more attention among teens than any platform other than YouTube. 19% of teens say they use YouTube "almost always". TikTok, Instagram, and Snapchat received "almost constant attention" from 16%, 10% and 15% of teens, respectively. Only 2% use Facebook this way.