Fitbit is prepping a $2.99 a month subscription
Till now, you could either access a minimal amount of health data and coaching through the free version of the Fitbit App or opt in for the full bells and whistles Fitbit Premium Subscription. However, this might change very soon as it seems Fitbit is testing the waters via a survey sent to the users of the app about a new, cheaper Fitbit Premium service.
As spotted by Android Central and reported by 9to5Google, Fitbit is preparing to debut a third subscription tier, which costs $2.99 per month, this is more than 2/3 cheaper than the current Fitbit Premium subscription. But as opposed to beefing up the new offering by including more features than the ones found in the free version, Fitbit will instead move some of the free features over to the new subscription service, such as accessing your activity, sleep, stress, and health metrics for the last month, year, forever with unlimited historical data.
After the new plan has been implemented, it's likely that the free version of the app will only display health data about the last 30 days or even just a week in some cases. We are sure there will be other perks when users sign up for Fitbit Premium Lite but for now, there isn't much information about what will be included in the new price plan.
There is already an even pricier tier of the Fitbit Premium service, at least in the US for $54.99 a month, Fitbit users can access 1 on 1 health coaching through the Fitbit App. Admittedly, this is pretty expensive but offers a structured to-do list so you know what to focus on each week.
Despite the introduction of the new tier, we still expect new features to be trialled in the free version and then moved over to the priced plans, once they've been perfected using a larger pool of user data and feedback.