Google is looking for startups to train them

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Great opportunities can be found in crises. The new companies are in good shape to meet the needs of consumers while helping to revive the economy. But, given that the use of digital tools is essential to succeed in a globalized world, Google has launched a program in Mexico that is looking for startups with the potential to train them and make their businesses successful.

Through its Google for Startups Accelerator Mexico initiative, the company will support startups in Latin America that have a global mindset and whose focus is on the use of Artificial Intelligence (AI) or Machine Learning (ML).

All accepted startups will receive mentoring and support from Google's global network of mentors not only in AI and ML but in Cloud, UX, Android and Google Play, Web, Product Strategy, and Marketing.

“The Google for Startups Accelerator for Latin America is a three-month program focused on Seed to Series technology startups, jointly led by Google Developers and Centraal. Participants get access to the best of Google, its people, its network and advanced technologies, to help create better products, ”the company explains on its website.

Among the benefits that the selected companies receive are three months of assistance; mentoring more than 20 Google teams; training in design, marketing, and leadership; strategic support; support in company and product strategy; early access to new Google tools; outreach with Google's network of industry experts; practical training in Google tools for entrepreneurs and their work teams.

Although only a few companies are selected to access all the benefits of Startups Accelerator, through Startup School, entrepreneurs and their work teams have the opportunity to obtain training on Google tools that can support the growth of new ones. Business.

Throughout 11 live classes, lasting 1.5 hours each, and distributed in content modules over six weeks, participants will have access to practical and exclusive content on tools and strategies that can help them in the development of their startups, Google assured.

To register for these classes it is necessary to fill out the form with information about the startup. Subsequently, the confirmation will be sent via email, and then you have to register for the sessions.

Among the topics that the next training will address are Google Ads, Search, Google Display, How to advertise on YouTube, Analytics, Cloud, Tag Manager, and Data Studio.

In the summer 2020 edition of the Google for Startups Accelerator LATAM, which was carried out entirely virtually, the company chose 12 Latin American startups to support them in their development.

The program received more than 230 applications, it was left with only a dozen companies that stood out for their talent and their ability to create global solutions to problems present in the region.

The companies belong to market segments such as retail, education, banking and finance, professional services (human resources), and health and biotechnology. From MexicoThe startups that participated were: Canasta Rosa, a platform for people to share and sell their creations, services, and content, and for buyers to discover and learn about those creations; Collective Academy offers master's and corporate education programs with the goal that students really prepare for the future; Listopro, helps Mexican companies to attract and hire the most competitive and difficult-to-find talent, in the fastest possible way; Moons, offers orthodontic treatments using 3D printing technology at an affordable price; Smart Lending, a financial service that aims to make getting a mortgage as easy as getting a credit card.