Google YouTube TV becomes the largest live streaming service in the US

Netflix, Disney +, and other streaming services have been popular in the past few years, all thanks to the epidemic. While their growth is now slowing, on-demand services are the future of content consumption. Still, there are still quite a few people who prefer to watch live TV rather than on-demand content. Google YouTube TV allows users to stream live TV channels over the Internet. The service was launched in 2017 to replace traditional cable services in the US. YouTube TV's active user base now exceeds 5 million.

YouTube chief product officer Neal Mohan confirmed that YouTube TV has now surpassed 5 million paid and "trial" subscribers. That means the streaming TV service has gained an average of 1 million new subscribers per year since its launch. It's unclear what percentage of trial subscribers will be used. YouTube TV trials range from seven days to several weeks, after which users need to subscribe to at least the basic plan ($55 per month) to continue using the service.

YouTube TV became the largest TV streaming service in the US, well ahead of Hulu's 4.1 million subscribers. Google revealed in Q3 2020 that YouTube TV has more than 3 million subscribers, a figure that does not include "trial" subscribers, which more accurately represents the number of paying users of the service.