Hercules Alpha: The new electric pick-up with the Pininfarina hallmark


The Italian design firm has teamed up with the Detroit startup Hercules Electric Vehicles to create this robust 1,000-hp 100% electric pick-up

Pininfarina continues to show us that in this new stage in its long history it is capable of designing any kind of vehicle, and it is that just two weeks ago it showed us that it was going to create a whole range of electric trucks together with Gaussin -project that has joined to others such as a new platform for electric vehicles or a simulator - now the Italian firm reveals another very different project: A pick-up.

It is called Hercules Alpha, and it is the result of the union of Pininfarina with the startup Hercules Electric Vehicles, a company based in Detroit since 2018, whose first offspring is this imposing 100% electric pick-up that is born from Pininfarina designs.

An electric pick-up with Italian design

The CEO and founder of Hercules Electric Vehicles are James Breyer, a man with extensive experience in the automotive industry who actually participated in the development of the electric powertrain for the Chevrolet Volt and Spark. Now he has decided to go it alone with his own brand that he hopes to start producing this new pick-up in 2022, indicating that its development is well underway. This will be helped by the fact that, from what is indicated, it will be a model based on the Nissan Titan, although its propulsion system will be completely new and created with Hercules Electric Vehicles technology and will offer a power of up to 1,000 hp. However, this announcement implies that these sketches of the Alpha may not show its final design.

More models in the future

James Breyer said, Pininfarina is the world's leading designer of high-performance and luxury automobiles with more than 90 years of experience in vehicle design for Ferrari, Maserati, and Alfa Romeo. We wanted to involve the best to create a truly unique and differentiated product in our Alpha.

Both parties have also confirmed that the agreement they have just closed includes the design and development of other electric models apart from this Alpha, so we will have to wait to see what other surprises this new pairing brings.

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