Instagram will compress e-commerce projects

According to reports, an internal memo shows that Instagram will significantly reduce the shopping function because the focus of Instagram’s e-commerce business will shift to projects that can directly boost advertising revenue. Instagram notified employees that existing shopping pages would eventually "disappear." In the coming months Instagram will be testing a new, simpler, less personalized page, internally called "Tab Lite."

In the coming months, Instagram will be testing a new, simpler, less personalized page, internally called "Tab Lite." Instagram began public beta testing of the new page on Wednesday, and the app's design has also been tweaked to direct users to the "Tab Lite" version of the shopping page.