iQIYI CEO Gong Yu: Content and market investment will be appropriate

At the iQIYI 2022 iJOY Conference and Annual Marketing Conference, iQIYI founder, and CEO Gong Yu shared the iQIYI media platform matrix composition, company development strategy, and next-generation business layout.


He said that in the first half of this year, iQIYI efficiently implemented the strategy of " opening up sources and reducing expenditure", making every effort to increase the revenue of important businesses such as membership and advertising, and turning losses into profits. put in. Gong Yu mentioned that iQIYI is focusing on the deployment of cloud cinema, intelligent production, overseas business, instant business, AR/VR, Web3, and other next-generation businesses.


In October last year, Gong Yu mentioned that "the audience's rigid demand for excellent works is forever, and the creative ability of creators is unlimited. Market changes will bring more space." Subsequently, iQIYI launched a series of strategic adjustments focusing on key businesses, creating top content, and paying more attention to operating profits. In this year's speech, Gong Yu said that after the "stress test" of the company's operations in the first half of the year, he is more confident about what to do in the second half of the year and next year, and will increase investment in content, market and branding to provide audiences with richer and more diverse Content.

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