Netflix to roll out Shuffle Play feature globally in the next few months


Netflix mentioned a new feature it's been working on. The working title for this is Shuffle Play, and it will help you decide what to watch by showing content its algorithms think you'll like. Netflix says this feature will fully roll out to all users worldwide by the first half of this year.


The company has experimented with a random-episode feature before, but this is slightly different. In Netflix's words, this feature gives members the ability to choose to instantly watch a title chosen just for them versus browsing. In other words, the company has determined that people are so indecisive about what to watch that they're better off having Netflix itself pick based on factors like what you've watched and what's on your watch list.


Shuffle Play was spotted being tested as early as August 2020 and It's currently in limited testing and only on TV devices. According to Netflix, feedback has been pretty positive thus far.

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