The world of smartphones is one of the most competitive today. There are many brands that seek to gain a place in the preference of users and the market has been transforming significantly in recent months with movements such as the exit of LG from the mobile division or the making of Honor an independent company of Huawei. Now the merger of OnePlus and Oppo has been announced.
It should be noted that both companies had been working closely for some time, so there was already speculation about the possibility of a merger. Now the decision has been made official, so OnePlus will become a sub-brand of Oppo.
To better understand the merger, let's remember that both brands are owned by BBK Electronics, a Chinese conglomerate that is also responsible for Realme and alive. On the other hand, OnePlus co-founders Pete Lau and Carl Pei previously worked together at Oppo . Additionally, Lau, who is now the CEO of OnePlus, took on a second role as Oppo's chief product officer in May 2020. "Since then, we have integrated several of our teams together with Oppo to better optimize our operations and capitalize on additional shared resources. After seeing the positive impact of those changes, we have decided to further integrate our organization with Oppo, "Lau wrote in a post on the company's forum.
Thus, the main intention behind the decision is that the brands can work together with more resources and formalize their working relationship. In fact, according to executives, the move will give OnePlus additional resources to develop better products. "It will also allow us to be more efficient, for example by providing faster and more stable software updates for OnePlus users," Lau wrote.
You will retain your independence
In the announcement about the merger, Pete Lau also made an important clarification and that is that, although OnePlus is now under the Oppo umbrella, he affirmed that the technology brand will continue to be operated independently.
This means that OnePlus will continue to have its own products and events. In addition, it will also maintain a direct relationship with customers, so if you have any equipment from this brand you should not see any difference in terms of service.
However, specialists consider that OnePlus will benefit significantly from this merger because, while OPPO is among the top five manufacturers that sell the most smartphones in the world, and is placed in the second position in its home market, China OnePlus is not part of the list of the top five manufacturers in the world, although it is the brand that sells the most high-end phones in India, according to figures from Counterpoint Research.
With the merger, Pete Lau stated that they will be in a position to build more products in addition to ensuring that work teams have access to faster and more stable software updates for their devices.
Regarding its current product offering, OnePlus usually launches around four smartphones per year, among the featured models are the OnePlus 9 and OnePlus Nord. In addition, this week the brand gave details about its cheapest phone to date compatible with 5G networks, the OnePlus Nord N200, which will go on sale at the end of this month and will have an average price of $ 240, that is, about 5,000 pesos.
But they are not only focused on cell phones, they also presented wireless headphones and, earlier this year, but they also launched their first smartwatch, the OnePlus Watch, which has not received the best reviews so the company promised a series of updates to improve the device. Thanks to its merger with OPPO, it is possible that these changes can be implemented much faster.