In 2021 there is a car brand that is growing remarkably and does not want to stop doing it next year, so Polestar has just announced that it will double its global presence from 9 to 18 markets by the end of this year. In addition, the Swedish high-performance electric vehicle firm will double the number of retail environments across the globe, with up to 100 operating locations.
Greater global presence
With regard to the latter, the 'Polestar Spaces' concept will be fundamental, that is to say, physical stores of the brand located in the center of cities, accompanied by the 'Polestar Destinations'. These two concepts will have the same objective, to offer a very special experience to customers in which they will immerse themselves in the Polestar world and will be able to test the different cars that the Swedish entity puts at their disposal.
“We are expanding both within the markets in which we already have a presence and into new markets extremely quickly. As a brand that's only been in business for just over 12 months, this type of footprint is unprecedented. Our goal is to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal of exceeding our owners' expectations, ” said Thomas Ingenlath, CEO of Polestar.
The largest number of the delivery center
It should be remembered that Polestar's digital sales model allows its customers to explore, configure and purchase a car on their personal device at any time. Although it is not necessary to visit a dealership to complete the process, the brand understands how important it is to know the car first-hand and put itself at its controls, so that around 60 locations will be available by the end of 2021 to provide additional access. to Polestar 2.
The brand recalls that after the purchase of vehicles, the physical connection with the entity continues in the service and maintenance phase. Currently, there are more than 650 service points and Polestar plans to reach 780 before the end of this year.