Renault targets 350,000 sales of electrified vehicles in 2021


 

Renault plans to sell up to 350,000 electric and hybrid vehicles this year, two sources close to the group told Reuters, more than double its 2020 sales of electrified models.


According to an internal hypothesis, the diamond manufacturer could sell about 150,000 pure electric models this year and about 200,000 gasoline-electric E-TECH hybrid models, subject to the impact of the shortage of electronic components, the sources added.


These volumes for the moment only attributable to the Renault brand and the small Dacia Spring do not pale in comparison to the 450,000 deliveries of electrified vehicles targeted Thursday by the Volkswagen brand, but the German giant and the American Tesla continue to widen the gap on other manufacturers, including the electric pioneers.


We will be in the game, said one of the Renault sources. A spokesperson for the French group declined to comment.


The manufacturer, busy recovering its profitability does not communicate its volume forecasts. Its objective by 2025 is to have 30% of the Renault brand's sales mix in Europe in electric, and 35% in hybrid.

In the process of restructuring to get out of red, Renault wants to capitalize on its main strengths, in particular that of having been a pioneer with an entire electric range ten years earlier.


Last fall, the new general manager Luca de Meo launched to his troops: concerning electric vehicles, we are pioneers in this field. Let us not give up this advantage to fall with the first offensive coming from the competition.


But it promises to be fierce. Thanks to its scale and its dedicated modular platform, Volkswagen is targeting one million group-wide sales of electrified vehicles this year, while sales of the electric pure player Tesla could be between 840,000 and one million in 2021.


UBS estimated last week that the German giant and the Californian outsider were by far the best placed in terms of scale and 100% electric architecture to ultimately benefit from the energy revolution shaking the automobile, followed by the giant Japanese Toyota.


According to the Swiss bank, any manufacturer selling less than 750,000 electrified cars per year will suffer a competitive disadvantage detrimental to its future. For historic manufacturers who do not have the means of a VW or the specialization of a Tesla, the turn will be more difficult to negotiate.


In Europe, it will be necessary to intelligently manage the transition to electricity, by limiting as much as possible the period of 'double' supply in thermal and electric on the same segment, underlined Luca de Meo at the end of last year.


This management is reflected in Renault's working hypothesis for 2021, with a slowdown in electricity (+ around 20% after doubling in 2020) but a real hybrid boom.


Romain Gillet, analyst at IHS Markit said, electricity will be the majority in Europe on the private vehicle market in 2030, but we also have before us fifteen years of cohabitation between the different engines. Not all manufacturers are going to sell only electric vehicles in 2030.

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