Sonata N-line virtual test drive at Hyundai ZEPETO


Sonata N line implemented in ZEPETO, a metaverse platform.
Sonata N line implemented in ZEPETO, a metaverse platform.

Hyundai Motor is riding on the metaverse craze, a 3D virtual world


Hyundai Motor Company announced on the 25th that it will provide an experience to test drive the Sonata N Line in a virtual space with 'Zeppetto' of NAVER Z, the representative global metaverse platform in Korea.


Metaverse is a compound word of meta meaning virtual and transcendence, and universe meaning the real world and refers to mixed reality where virtual and reality interact.


ZEPETO, a metaverse platform, communicates with friends in a virtual space through avatars that represent users (individuals) and enjoys play, shopping, and work. It is popular among people born in the 1980s and 2000s).


Hyundai is the first in the automobile industry to implement a vehicle on the metaverse platform ZEPETO, allowing users to test drive the Sonata N Line in downtown and driving zones, which are popular maps (spaces) within the platform.


The strategy is to expose the Sonata to the metaverse platform to actively communicate with potential customers, the MZ generation while strengthening the high-tech image of the vehicle and solidifying the image as a brand with leading technology.


In addition, it is expected that the production of automotive content that the MZ generation can sympathize with and communicate will become active by allowing the Sonata to be used in ZEPETO's video and photo booth, which can create videos and images using their avatars.


There will also be an event where prizes will be presented through a lottery among customers who posted content with Sonata for 3 weeks from the 1st of next month on ZEPETO.


A Hyundai Motor official said, we will build a brand image that leads new technologies by extending the customer experience to the virtual world platform, where the MZ generation is the main user, using the Sonata with excellent product characteristics. We plan to implement it.

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