Soon Spotify will have live audio chat


 

Spotify has invested heavily in previously recorded podcast content, and the company is now looking to host live audio chats. The platform announced that it had acquired Betty Labs, the company behind the live sports audio app Locker Room. As a result of the acquisition, Locker Room remains present on the App Store, albeit rebranding to a different name in the future across iOS and Android with a broader focus on music, cultural and sports content.


Spotify says that it sees live audio conversations ideal for content makers who want to communicate with audiences in real-time, whether it's for an album, hosting a question-and-answer session, or maybe a performance.


Spotify allows anyone to host live voice chats, which means that its app competes directly with all of the various live voice apps currently on the market, including Twitter Spaces, Clubhouse and Discord. The platform will not require its content creators to conduct live audio chats via the Spotify app only.


Gustav Söderström, Chief Research and Development Officer at Spotify said, we may integrate some or all of these features in the future. People record Spaces and Clubhouse chats and upload them as MP3 files to Anchor, a Spotify podcast creation and hosting platform.


Spotify is also testing various monetization features, and some chats may be free, while others are paid for. Audio content is becoming hugely popular in technology as the industry's biggest names are looking to invest in pre-recorded podcast content in addition to live audio.


Amazon acquired its podcast network Wondery last year, while Clubhouse and Spaces launched last year as well, and Facebook is looking to build a live audio feature.


Although Spotify focuses mostly on podcasting, it shows that companies can reach both worlds, as live audio recording can develop their list for broadcasting and at the same time promoting the broadcastable music in the application.

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