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Switzerland: Large Internet Companies to Compensate Publishers for Distribution of Media Content

A new ancillary copyright law proposed by the Swiss Federal Council has divided the media industry. The law would require large internet companies like Google to compensate publishers for the distribution of their content.


Major publishers, such as the Swiss Media Association (VSM), have welcomed the proposal, arguing that it would help to ensure that they are compensated for the value that their content provides to internet platforms.


However, smaller independent media, such as the Association of Media with a Future (VMZ), have expressed concerns that the new law could prove to be counterproductive. They argue that it could stifle innovation and make it more difficult for small media to compete with the large internet platforms.

The consultation on the proposed law is currently underway, and it is unclear when it will be implemented. However, the debate over ancillary copyright is likely to continue for some time to come.


Analysis


The proposed ancillary copyright law is a complex issue with both potential benefits and drawbacks. On the one hand, it could help to ensure that publishers are compensated for the value that their content provides to internet platforms. This could be especially beneficial for smaller, independent media, which often struggle to generate revenue.


On the other hand, the law could also have unintended consequences. For example, it could lead to higher prices for consumers and make it more difficult for smaller media to compete with the large internet platforms.


It is important to weigh the potential benefits and drawbacks of the proposed law carefully before making a decision about whether to implement it. It is also important to ensure that the law is designed in a way that minimizes any negative impacts.

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