Tito, the Argentine car that travels to the future


Electric vehicles are nothing new, for more than a decade they have been around in almost every city in the world with a greater or lesser presence in each vehicle fleet. However, its development is not abundant in Latin America, and much less in Argentina, one of the middle-income countries with the longest delay in renewable energy.

In this context, Tito was born, the first development of the Coradir company, based in the province of San Luis (west), which also directly employs 40 people.

"Tito came to us because since 2013 we have been making lithium batteries for different products and a few years ago we started developing batteries for electromobility. There we noticed that the market was not developed and we ended up making a whole car," the president of Sputnik told Sputnik. Coradir, Juan Manuel Baretto.

Inside, Tito is like any car, entirely made of sheet metal with a 10-inch touch screen with Bluetooth system, central locking, rear camera, and electric windows. Plus, its battery can be charged from any household outlet.

Its list price is $ 15,000 at the daily exchange rate in Argentina, but it is 10 times cheaper than a combustion car due to its consumption.

"We rehearse 10,000 names and look for one that is friendly, that is understood to be national and something every day," reveals the 43-year-old man. The name also recalls the fitito, the alias by which Argentines know the mythical Fiat 600.

Today the reserves to acquire the Tito are closed because the two pre-sales were exceeded in a short time. There are almost 200 cars that are already sold and another 2,000 await a new batch. Although it is a product only for Argentina, the company is already in talks to launch it in Uruguay (the most interesting country), Brazil, Paraguay, and Chile.


The advantages of an electric car for caring for the environment are well known. But outside of that, there are also other benefits that surprised the makers of Tito.

"We are noticing that some clients choose the Tito for their teenage children because it gives you the assurance that the impact if it crashes, will be 60 and not 200. We had not thought about that sales niche, but that appeared" says the electrical engineer.

The vehicle, unlike other city ​​cars present in Argentina, has four seats. It is designed for a typical and young family because the rear seats can be uncomfortable for an adult.

"We were also surprised that we have many older people, the elderly, and also many young people who ask and that we did not expect. The design, which is cheap, easy to repair, and has no changes makes it an excellent car to learn to handle ", certifies Baretto.

In terms of safety - in Argentina the same is required as in the US or Europe for this class of cars - the car is similar to a conventional one, with an iron chassis with three-point belts. The seats are tested and approved.

"It is quite safe, especially when one looks at the accident and understands that 90% of accidents are caused by the human factor, and excess speed always appears as the main culprit; Tito, having a maximum speed of 65 km / h is attacking the most serious of the problems ", analyzes the president of Coradir.

Argentine society has a marked automobile culture, or iron, as it is called in the pampas. In many small towns and cities, preparing and racing a car is for many entertainments in the absence of cinemas or amusement parks.

The car is also a bastion of machismo. In this regard, Baretto believes that "there are few people who transmit virility to the vehicle and want one with a lot of horsepowers."

"It also seems to me that young boys are very aware of the impact we generate on our planet. When you get on a Tito, the only sacrifice you make is that of maximum speed, but everything else is good news."

It is true, the Tito is not as fast as a combustion car, but, as it goes, it is capable of taking you to the future.

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