Twitter joined the ranks of other developers by adding prompts asking users to enable tracking on iOS. As part of iOS 14.5, Apple's App Tracking Transparency feature forces developers to request permission to track iOS users.
After updating to version 8.65, which adds Spaces support, Twitter users start to see a popup asking them to keep ads relevant by allowing the platform to track data from other companies, such as apps used and websites visited.
Clicking the Follow button in the popup takes users to a setting App Tracking Transparency where they can prompt the app not to be tracked or to allow tracking. Apps have been required to request user permission for tracking purposes since the release of iOS 14.5 on April 26, but Twitter has yet to implement support for this feature.
Companies such as Twitter and Facebook rely on user tracking to support their profitable and separate advertising businesses.
The main justification for the platform is that enabling the feature allows it to provide better ads, and the platform provides a link to a blog post in the Twitter Help Center explaining why you should request permission.
Compared to some other apps, Twitter messages about tracking are somewhat complacent, unlike Facebook and Instagram, where Facebook has taken a much more aggressive approach to convincing users.
Facebook and Instagram have adopted a fear-mongering tactic by suggesting that ads are keeping both social networks free.
In its list of reasons why people should enable tracking, Facebook has included personalized ads and support for small businesses as well as helping to keep Facebook usage free.
Analyzes indicated that 96 percent of users refuse to track the application, with only 4 percent of iPhone users in the United States actively choosing to subscribe to tracking after updating to iOS 14.5.
The company highlighted this feature as a potential risk in its latest earnings statement, saying: We still expect total revenues to grow faster than expenditures in 2021, assuming that the global pandemic continues to improve and that we see a modest impact from rolling out the iOS-related changes. 14.5.