Twitter Blue, a $2.99 monthly subscription, appears to be coming soon after researcher Jane Manchun Wong first reported two weeks ago that Twitter's new subscription service is in the works, but the iOS App Store listing was updated in Twitter to list Twitter Blue as an in-app purchase, confirming previous findings from this unofficial source.
And while users can't subscribe to Twitter Blue just yet even after downloading the app update Wong has revealed details about the service, suggesting its launch may be imminent.
In addition to the undo button, which Wong revealed early in March, the service will include Reader Mode, which turns threads of tweets into easy-to-read text.
Twitter acquired Scroll and Revue this year in an effort to improve the reading experience for users on the app, so this addition makes sense. Twitter Blue subscribers can also organize tweets into groups - this feature looks like an updated version of bookmarks, but with the added ability to organize tweets into folders.
Currently, Twitter ads make up 85% of the company's revenue, and Twitter told Bloomberg in February that it plans to research and experiment" with new ways to monetize the platform, especially as user growth slows.
But over the past several months, Twitter has sparked some of the biggest changes to the platform since doubling the 140-character tweet limit in 2018. These features include Super Follows, Tip Jars, Twitter Spaces, and more.
This week at JPMorgan's global technology, media, and communications conference, Twitter's chief financial officer, Ned Segal, noted that the company views Twitter Blue and Super Follows as two separate types of subscriptions.
And on Google Play, the Twitter app page lists an in-app product at $4.99 per item, which could signal the upcoming launch of Super Follows. the whole world.