Twitter revealed that it has tested a new feature to alert users that their accounts are under ban or closed and that they are only browsing. This new feature comes as a response from Twitter to inform users of their violation of the site's policy, such as writing offensive tweets or promoting extremism.
When the feature is activated, it appears at the top of the user's Twitter page, and during its activation, the user is prohibited from making any tweets, liking, or sharing other tweets on his own account. So far, the new feature is still being tested by a limited number of Twitter users, across all iOS and Android operating systems, and web browsers for computers.
And prompted Twitter to develop this feature, receiving notifications from users that they were surprised that their accounts were banned or closed just because they tweeted or followed other accounts.
In the second quarter of this year, Twitter achieved better net profits and revenues than analysts expected, and it recorded a better performance than expected.
The number of daily users who are described as revenue generators, meaning they are exposed to advertisements on the platform, reached 206 million at the end of June 2021, an increase of 7 million between the first and second quarters, while the market was betting on reaching 205.9 million.
Twitter’s stock rose in post-closing trading by 8%, after the company announced its second-quarter results and recorded the fastest growth in revenue since 2014. Twitter attributed this progress to a number of factors, including technical improvements that provided users with more focus on the content that interests them by allowing tweets to be classified according to a group of main topics called topics.
Twitter has improved its ability to monitor tweets with a harsh or obscene tone, she asserts, as they are often criticized for the tone of some hateful posts and comments. Twitter also recorded a strong increase in ad revenue of 17% from the previous quarter, and almost double (+87%) compared to the same period last year, reaching $1.05 billion.
The social network attributed this increase in part to improved ad targeting tools and those available to advertisers around video.
And the analyst at eMarketer Nizam Al Islam said that the slowdown in user growth may continue because the base is already large, but he expected another strong growth in advertising revenue in the next quarter.
Total revenues amounted to 1.19 billion dollars, compared to the expectations of 1.06 billion, while the net profit in the share price reached 8 cents, compared to 7 cents that the market had expected.