Unity China was officially established

Unity China's official developer platform announced that Unity has reached an agreement with some partners to establish a new regional joint venture. According to reports, Unity will inject its creative solutions business and game service business in China into the new joint venture Unity China. At the same time, local partners include Alibaba, China Mobile, Gigabit, Mihayou, OPPO, Jiadu Technology, and Doudou. Sound Group and others will participate in the investment in the joint venture, and the post-investment valuation of Unity China is US$1 billion (about 6.76 billion yuan).

The partners participating in the investment will also provide various cross-domain assistance to Unity, including entering new industries with Unity, deepening the application of Unity in the game industry, and providing marketing support for Unity's products and services. Unity Ads will not be involved in the new joint venture business, which will continue to be managed by Unity's global team.

In the short term, Unity China will begin building local custom versions of its core products for game developers, including the Chinese version of its flagship Unity Editor. Unity China will also be the exclusive distributor of Unity's global products and services in China, ensuring that the customer and creator community in China can continue to access and use Unity tools.

Unity will retain majority ownership and control of Unity China, which will be responsible for operations throughout the Greater China region, and Unity executives and representatives of major investors will also form a board of directors to oversee it. As such, Unity will continue to consolidate Unity China's financial performance. Zhang Junbo, the current general manager of Greater China, will continue to lead the company's development as President and CEO of Unity China. Unity China will officially begin serving local customers and creators later this month.

At the OnePlus Ace Pro press conference this evening, OnePlus of the Oga Group announced that it has reached strategic cooperation with the Unity engine. The OnePlus Ace Pro will open the communication interface to the Unity engine, bringing higher frame rates. More stable and lower power consumption game performance. In the next 2 years, OnePlus will reach the adaptation of 50 games.

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