Video games have evolved in recent years, and even more, accelerated in the latter thanks to the context of the pandemic we are experiencing. Today video games are a mass consumption industry, having varied audiences of all ages, genders, social classes, etc.
Currently, this industry has different approaches and related activities that have contributed to the spread and massification of the scope of video games. Platforms such as Twitch or YouTube, leaders in downloads on mobile devices and massively used websites, contribute a lot by bringing the video game experience or publicizing new trends. Thus, through videos or live broadcasts of personalities or influencers, thousands of people enjoy and get involved in the world of games.
At the same time, other types of entertainment adapt and couple to this “Gaming” boom, with, for example, sports betting sites such as Rivalry, who have developed a market focused on video game competitions and have been investing in improvements, events and benefits to guarantee security and maximize the user experience. We can also see this growth exemplified in the number of companies and brands that support large events and personalities within video games, such as the BMW car company, who are official sponsors of various teams and personalities in the industry.
With almost 20 years of history and being one of the most important industries in the sector in South America, the development of video games in Argentina also accompanies this growth.
Being a sector recognized and supported within the Ministry of Culture of the Nation as it is included in the benefits regime of the knowledge economy, these last years have meant significant growth. These latest regulations and benefits have allowed several SMEs classified as video game studios to appear, which export 77% of their products according to figures from the Argentine Game Developers Association (ADVA).
During the pandemic, the universe of small developers increased by more than 50%, although 90% of production is focused on 7 main companies, which with very good projections are generating many jobs and expanding their offices and headquarters in different places in the country.
Not many know the different disciplines involved in developing a video game. Nowadays, a multidisciplinary team and a joint work of many cross-cutting areas are required to make a video game position itself well in a fairly competitive market such as games.
It is no longer enough to just have a small group of programmers who can make a functional video game. All aspects of video games by themselves are covered by specific specialists. This is how we have in addition to the functional part of the game, designers and modelers of characters and textures, voice actors, specialists in user experience, marketing, and advertising teams, data analysts, among many other positions that are now demanded by the industry.
At Etermax, a leading company in our country in the field, they point out that the positions with the most demand are data scientists, UX designers, Machine Learning Engineers, and BackEnd developers in terms of the technical development of the game, and artists and experts in handling projects and leadership for visual and management issues.
One of the disadvantages or weaknesses of the Argentine industry is mainly the lack of experienced professionals in the sector, and that is that the best tend to choose to work for foreign firms, which can obviously offer more attractive contracts and payments for anyone. And it is that, worldwide, video games have become one more giant of entertainment. With 400 million users between different games and earnings of almost 200 billion dollars last year, it currently outnumbers the film industry, as it is one of the few industries that has not only been held back by the health emergency global but has been able to repower.
Argentina is the third Latin American country in video game revenue production behind Mexico and Brazil, generating almost 500 million dollars a year. Similarly, the region itself does not even account for 10% of world production.