Instagram extends Reels videos to 60 seconds

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Instagram announced that the Reels length limit has been extended from 30 seconds to 60 seconds for all users. This update also adds functionality for the caption sticker via Reels, which transcribes audio into text. The caption sticker is currently available in a few English-speaking countries. However, the platform plans to make it available in additional countries and languages ​​soon.

Instagram experimented with increasing the duration of Reels' videos some time ago. This is after increasing the time period for the first time from 15 to 30 seconds last September. Given that TikTok now allows for longer clips (up to 3 minutes) to be uploaded, and YouTube Shorts can also be as long as 60 seconds, it seemed like only a matter of time before the Facebook-owned platform followed the trend.

Typical platform feed videos can be up to 60 seconds long. While you can also upload 15-second videos to Stories. Along with 1-hour clips via IGTV (when uploading from the web).

This gives more users the ability to create longer clips or repost the same posts they upload on TikTok and YouTube Shorts.

By compatibility with other similar options, the platform will likely agree to more cross-posting, giving Reels more content. But it's also likely to provide a more repeatable experience across apps. And if you are thinking of posting your short videos, you should make sure that there are no watermarks, because Instagram punishes you for this by limiting access.

The update helps the platform bring in more content to be shown within Reels, which could make it a more attractive option. It also helps in attracting more views within the different elements of the app. Instead of keeping different video types in separate collections

The platform has been thinking this way for a while, as it is currently experimenting with a new Tik Tok-like display format for the Explore page. Which combines all the content into one format.

This can help enhance the app's discoverability and provide more video for the platform's algorithms while further simplifying the user experience rather than isolating each element. The Facebook-owned platform did not detail how well Reels is performing. But Adam Mosseri said in January: We have to be honest that TikTok is ahead.