BYD Unveils New High-End Off-Road Vehicle at Upcoming Conference

On January 5, BYD will unveil its latest high-end off-road vehicle at a brand and technology conference. The internal code name for this new energy vehicle is "R1," and it is being positioned as a hardcore off-road vehicle.

From the official teaser picture released by BYD, we can see that the car has a sleek and powerful rear design, featuring L-shaped rear taillights and an iconic spare tire on the tailgate. These features are indicative of the car's off-road capabilities.

BYD is known for its innovative and environmentally friendly vehicles, and the R1 is expected to continue this tradition. With its focus on off-road performance, the R1 is sure to attract attention from outdoor enthusiasts and those looking for a rugged and reliable vehicle.

In addition to the sleek and powerful rear design, the front face of the BYD R1 is also expected to be impressive. The front grille is designed in an "I" shape, with a split headlight group. There are also rumors that the R1 will feature a side rear-view camera in the front fender area for driving assistance systems.

These design elements add to the overall aesthetic and functionality of the R1, making it a highly sought-after vehicle for off-road enthusiasts. The combination of the front and rear designs, as well as the inclusion of driving assistance systems, make the R1 a well-rounded and advanced vehicle.

The BYD R1 is shaping up to be a formidable and ambitious vehicle, as evidenced by the official pre-heating video that shows the car breaking records in desert dry-push summits and featuring an emergency escape function for deep water situations. This new car is also expected to be equipped with "subversive" technology, which is rumored to be an in-situ steering function.

It's clear that the R1 is designed to compete with high-end off-road vehicles in the 800,000 to 2 million price range, such as the Mercedes-Benz G and Toyota Land Cruiser. With its impressive capabilities and advanced features, the R1 is sure to make a splash in the market.

BYD has announced that its new brand, the R1, will be positioned above Tengshi and have a price range of 800,000 to 1.5 million yuan. The R1 will showcase BYD's most advanced automotive technology, representing the company's focus on electrification and intelligence.

In addition to a new logo, the R1 brand will be completely independent in terms of branding, products, sales service network, and operation team. This new brand is expected to showcase BYD's strongest abilities in the automotive industry, and will likely be a popular choice for consumers looking for high-end, advanced vehicles.

The full reveal of the R1 is scheduled for January 5 at a brand and technology conference, and we look forward to learning more about this impressive new vehicle from BYD.