Google’s Checks: An AI-Powered Privacy Platform for Mobile Apps

As consumers become more aware of the importance of privacy, companies must ensure that their digital products prioritize user privacy to build trust with their customers. According to a recent McKinsey poll, 40% of people have stopped doing business with companies that have violated digital trust. However, keeping up with evolving regulatory requirements can be time-consuming and expensive, even with dedicated teams and resources. That's why Google is excited to announce that Checks, an AI-powered platform that helps companies with Google Play and iOS mobile apps quickly discover, communicate, and fix privacy compliance issues, is now a fully integrated Google product.

Automated Analysis and Monitoring with Checks

Checks is powered by Google’s latest Large Language Models (LLMs) and app understanding technologies, providing automated analysis, end-to-end monitoring, and relevant recommendations to help companies turn insights into action. All of this is accessible through a single, intuitive dashboard. The platform is designed to help companies maintain the trust of their customers while also allowing them to more efficiently and effectively comply with privacy requirements.

• Compliance Monitoring: Identifying Potential Regulatory and Mobile App Store Compliance Issues

• Compliance Monitoring helps companies identify potential regulatory and mobile app store compliance issues by using automated tests to scan an app and its privacy disclosures. It then provides actionable recommendations to help address any identified issues.

• Data Monitoring: End-to-End Visibility of an App’s Data Collection and Sharing Behaviors

• Data Monitoring provides end-to-end visibility of an app’s data collection and sharing behaviors, enabling teams to more efficiently manage their data governance practices.

• Store Disclosure Support: Ensuring Accurate and Up-to-Date Google Play Data Safety Sections

• Store Disclosure Support helps companies ensure that their Google Play Data safety section is accurate and up-to-date.

Pre-Launch Integration for More Efficient Privacy Compliance

Checks not only provides insights on public versions of mobile apps, but it can also be integrated into a developer’s workflow to provide information before an app is launched. This integration enables companies to identify and address potential privacy compliance issues before they become costly and time-consuming to fix.

Successful Implementation and Partnerships

Checks has already helped global companies in the gaming, health, finance, education, and retail sectors more efficiently navigate privacy compliance. With apps from current Checks customers representing over 3+ billion in collective downloads, the platform has proven its effectiveness in the industry. Notable customers include Miniclip, Rovio, Kongregate, Crayola, and Yousician.

Checks has also partnered with the Entertainment Software Rating Board (ESRB) Privacy Certified team to accelerate and enhance their privacy and data compliance processes globally. This partnership helps ensure that ESRB Privacy Certified members are compliant with the latest privacy regulations and are providing their customers with the best possible experience.

Google’s Commitment to Privacy Solutions for All

As the privacy landscape continues to evolve, Google recognizes the importance of providing tools that help our partners and users. From the Safer with Google program to the newly announced Privacy Sandbox, Google is committed to helping developers build trust with their users. Google strongly believes that privacy is for everyone and is here to make it easier for companies to protect the privacy of their users.