Some time ago BMW announced that it will launch a remote paid upgrade service for future new cars, including functions such as heating, ACC (adaptive cruise), and some in-vehicle entertainment. Customers can pay for a temporary or permanent subscription. a function.
BMW has already launched some of the above-mentioned subscription services in markets such as South Korea and the United Kingdom. For example, British car owners spend 15 pounds (about 122.79 yuan) per month to activate equipment such as heated seats, or spend 35 pounds (about 286.51 yuan) per month. Activate adaptive cruise control.
And this has caused dissatisfaction among a considerable number of users. They think that the car they bought with money has to pay for some functions to use it, and if they don’t want to use some functions, they shouldn’t appear in their car.
Some of the hackers who are responsible for unlocking blocked functions in BMW cars said that they have been providing unlocking services for car owners on BMW Forum and other places. Currently, they mainly focus on installing additional software functions for the in-vehicle system and unlocking the blocked functions of BMW. function, they also said that they will continue to conquer BMW's paid subscription system in the future so that users can use the function for free.
An employee at Bimmer Tech, a company specializing in BMW tuning, added, "We're always looking for ways to satisfy our customers' wishes. As long as a customer pays to use a BMW-activated feature, we can break it; if BMW did not activate the feature, and we could retrofit it with third-party apps or hardware to implement the feature.”
It is worth mentioning that in the US market, cars whose firmware has been cracked by hackers or tuners are also covered by BMW's warranty. already exists, the user just starts it.