At the Consumer Electronics Show (CES) 2024, LG revealed its innovative home appliance subscription service, emphasizing a shift towards "servitization" to cater to customers' diverse needs.
LG's spokesperson highlighted the unique approach, stating, "Through servitization, we are providing services for household tasks that cannot be completed by appliances alone." The subscription service allows customers to choose from a range of options and services, customizing their experience to meet individual preferences and requirements.
A key feature of LG's subscription service is the automatic update of appliances with features tailored to owners' needs, facilitated by on-device artificial intelligence (AI). This ensures that appliances evolve over time to enhance performance, efficiency, and user satisfaction.