Microsoft will develop a one-stop super application

People familiar with the matter revealed that Microsoft has recently considered building a Super App (Super App), which can combine shopping, communication, web search, news and other services in a one-stop shop. in the smartphone app. This will be an ambitious move by Microsoft to further expand into consumer services. Microsoft executives hope the app will boost the company's multibillion-dollar advertising business and Bing search business, as well as attract more users to Teams messaging and other mobile services.

Unlike Apple and Google, though, Microsoft won't be launching a mobile app store, but instead hopes to emulate Tencent's mobile strategy by creating an all-in-one app that people can access other Microsoft products without leaving . Tencent's WeChat app, which combines messaging with services including shopping, online games and news, was an inspiration for Microsoft executives, people familiar with the matter said.

At present, Microsoft has not yet commented on the news. If Microsoft integrated its own services into an App, would you use it?

After Microsoft experienced the failure of its own Windows Phone platform, its current strategy is to bring its own software services to more devices and launch a variety of Android/iOS applications. In addition, in a document submitted to the UK Competition and Markets Authority (CMA), Microsoft revealed that it will build an Xbox mobile game store to provide games directly on mobile devices, challenging Apple and Google.