Although Twitter has been in chaos recently, third-party statistics show that Twitter users do not seem to mind the new style of its new boss Elon Musk. Both downloads and usage have grown. According to data from mobile Internet market research firm Apptopia, the average daily downloads of the Twitter client have risen sharply in recent days after Musk took control of the Twitter platform. Average daily downloads in November were up 28% compared to the previous month, and downloads were up 46% compared to September this year. Data shows that on November 3, the Twitter client was downloaded 637,000 times by users, which was the highest single-day download since May and about twice the single-day download in June.
On the evening of November 3, Musk began to lay off Twitter on a large scale, and thousands of employees lost their jobs. On November 6, according to Apptopia's statistics, the daily downloads of the Twitter client showed 555,000 times. On that day, Twitter's daily active users also set an all-time record, with a total of 245.4 million people using Twitter software around the world that day.
Daily active users: The previous record was 243.3 million, which occurred on June 8 this year.
Musk has clearly noticed the growth in Twitter's user base, and recently tweeted that since the news of his acquisition of Twitter was announced, Twitter has seen a significant increase in users around the world.
In another tweet, Musk explained that the reason for adjusting the membership product "Twitter Blue V" (in the future, users can pay a certain fee to purchase this additional service and authenticate their account), the purpose is to encourage Users to interact and communicate more on Twitter.
How many of Twitter's newly attracted user groups can stay online for a long time and become permanent users? This is still unknown. However, Adam Blacker, director of content at the research firm Apptopia, speculated that many newcomers have downloaded the Twitter client recently, and they may want to see what will happen to Twitter under new boss Musk. what a change.
The last time the Twitter platform saw a spike in usage was in April of this year. At the time, Musk and Twitter jointly announced a $44 billion acquisition deal. Surprisingly, Musk later repented and wanted to withdraw from the deal, which eventually led to a legal battle between Twitter and Musk, who later decided to buy Twitter at the original price.
Black also added that many of Twitter's active users, including those who have recently downloaded the client, rarely tweet, but "dive," reading other people's tweets and liking them.
On November 3, Apptopia conducted a sample survey of consumers' comments on the Twitter client in the software store and found that many users mentioned the name "Musk" in the comment text. One comment, for example, said "Thank you Musk for taking control of Twitter." Another comment was "Twitter has gotten better since Musk took over."
Recently, the Twitter client has not been upgraded with functions, but many users have given positive comments on the software store because of the new owner Musk.
Apptopia's data do not yet see how many people have left the Twitter platform, and the company does not monitor the daily number of uninstalls from the Twitter client. However, relevant information shows that in June, the average number of daily active users of Twitter once declined slightly, and there has been no decline since then.