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Solera and Mercedes-AMG PETRONAS Formula One Team Collaborate for Enhanced Performance


Solera, a global leader in vehicle lifecycle management, announced a new multi-year partnership with Mercedes-AMG PETRONAS Formula One Team on Wednesday, in a move that underscores the two companies’ shared commitment to driving automotive innovation forward.


New Partnership


The partnership, which will begin in the 2023 Formula One™ season, will see the Solera brand appear on the car and on the left sleeve of the driver, pit crew overalls, and team clothing. Solera branding will also be shown on partner displays trackside and at garages along with other placements. The company branding and logo will also be featured on the Mercedes-Benz high-performance vehicle “Hot Laps Car” at one race during the season. Additionally, Solera will also have access to the Mercedes-AMG PETRONAS Formula One team members, including drivers Lewis Hamilton and George Russell.


“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team,” said Toto Wolff, Team Principal, and CEO of the Mercedes-AMG PETRONAS Formula One Team. “We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values.”


“It is fantastic to welcome Solera to our growing partner family,” said Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS Formula One Team. “As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlight the Solera brand to our global audience.”


Solera Branding Unveiled at 2023 F1 Car Launch

The partnership will officially be unveiled at the Team’s 2023 F1 car launch on February 15 in the UK. Solera branding will be prominently displayed on the car and team clothing, offering a unique opportunity for the company to showcase its brand to a global audience.


“Solera and the Mercedes-AMG PETRONAS Formula One Team share the same commitment to transform the automotive industry,” said Darko Dejanovic, CEO of Solera. “That's why we’re excited about this collaboration. It presents an opportunity to break new boundaries and inspire excellence on a global scale.”


Enhanced Performance


The partnership between Solera and Mercedes-AMG PETRONAS Formula One Team represents a step towards enhanced performance for both companies. Solera, with its expertise in vehicle lifecycle management, will have access to the latest technologies and data insights from the Formula One team, which will help it to improve its products and services. In turn, the Formula One team will benefit from Solera's experience in the automotive industry, which will help it to optimize its performance on the track.


Conclusion


The partnership between Solera and Mercedes-AMG PETRONAS Formula One Team is a significant step towards driving automotive innovation forward. The collaboration will provide both companies with an opportunity to break new boundaries and inspire excellence on a global scale. The partnership will officially be unveiled at the Team’s 2023 F1 car launch on February 15 in the UK, where the Solera branding will be prominently displayed on the car and team clothing. This partnership is a big step towards enhanced performance for both companies, as Solera will have access to the latest technologies and data insights from the Formula One team, which will help it to improve its products and services, and in turn, the Formula One team will benefit from Solera's experience in the automotive industry, which will help it to optimize its performance on the track.

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