The competition between Apple and Facebook ignites the privacy of users

Users of all kinds have begun to care about privacy online in the recent period, especially after the war between Facebook and Apple began. The second is known for its keen interest in the privacy and security of users of its products. Whereas Facebook does not.

Facebook's reasons are understandable, as the company relies entirely on advertisements, and users cannot be targeted with advertisements without collecting data about them. And Apple announced a new feature coming with iOS 15 that makes users able to prevent apps from tracking them. This means that iPhone users will be able to prevent Facebook from tracking their internet usage on the iPhone.

As a consequence, Facebook will not be able to collect data and therefore will not be able to target these users with advertisements. There is no doubt that this feature is marketing to Apple quite favorably. Where the company appears shows the company's concern for the privacy and security of users while putting Facebook in a very bad situation.

According to recent reports, Facebook is actually considering suing Apple. In addition, it has begun to appeal to users, explaining that its model allows small businesses and stores to target interested customers at the lowest possible cost. The application of this new method may hamper these projects.

Mark Zuckerberg said in an internal meeting in January that he believes that Apple will not only provide this feature to protect privacy but do so to put pressure on Facebook and its competition. He also mentioned that Apple is taking advantage of its position and control over a large part of the smartphone market, especially within the United States, to influence Facebook.

Later, the first reports emerged showing that Facebook was planning to file a lawsuit against Apple, and later, during the Computers, Privacy, and Data Protection conference, Tim Cook spoke about the matter.

This is where he stated that the technology should not affect the privacy and security of users in any way. This is while he did not mention the name of Facebook or refer to it directly. However, Tim Cook's position was clear, as he stands against the collection of user data in general, for whatever purpose.

iOS offers a wide range of privacy features, and the system allows its user to know what data is being collected and how it is being collected. However, the new App Tracking Transparency (ATT) feature was the most effective, whether on Facebook or elsewhere.

There is no doubt that Apple's interest in the privacy of users is marketed to it and its products. On the other hand, Facebook's reputation for user privacy and security is never good, but the new anti-tracking feature may actually affect small business owners in a big way. Especially since Facebook has indicated that the use of untargeted ads due to the prevention of tracking and data collection will lead to a decrease in sales by up to 60%.