NIO held the NIO Berlin 2022 event in Berlin, officially announcing the launch of services in Germany, the Netherlands, Denmark, and Sweden. In the four European markets, NIO only launched a rental service, which means that customers will not be able to purchase NIO models, but can only obtain them through subscription.
NIO's three new models, ET7, EL7 (ES7), and ET5, will be the first to land in the Shikoku market. Users can choose models with different configurations and different battery capacities to subscribe to according to their own needs. The shortest lease period is 1 month, up to a maximum of 5 years. The subscription price is generally between 1,000 euros and 1,500 euros per month, and the specific price will vary depending on the subscription method, model configuration, battery capacity, and other factors.
At the NIO Berlin 2022 media communication conference on October 8, in response to Weilai's subscription model in four European countries, Li Bin, CEO of Weilai Automobile, said that vehicles will eventually become services, which are consumer goods in the final analysis. There were many things that users had to worry about in the past. Weilai hopes to simplify the interface of user services, and finally turn the car into service through various attempts. In addition, the European market already has a high acceptance of the "right to use" and "subscription models".
In addition, Li Bin also said that the products under the internal code name Alps (ALPS) project of Weilai will also enter the European market. It is reported that this will be the second brand of Weilai.